grwm-final.mp4
Sonika in a pinstripe blazer at golden hour
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Sonika mid-pose in the snow

content thatstops the scroll

beauty, skincare, fashion & the real-life bits in between. hook in two seconds, never a review i don't mean xx

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Sonika in profile in the snow
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Sonika in a white linen set on a sunlit street
skincare myth-bustinghair & styling toolsoutfit formulasday-in-the-lifehonest product takes
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likes

tiktok analytics, 20 aug 2025 – 19 aug 2026

who's actually watching

18 – 2438.1%
25 – 3438.9%
35 – 4413.2%

69% women, 31% men — and 77% of the audience sits in the 18–34 bracket most beauty and fashion briefs are written for.

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reach from For You

the good ones

four pieces i'd show a brand first.

TikTok
vertical 9:16
a drive, then wherever it took me sound is off

a drive, then wherever it took me

car review

Reels
vertical 9:16
what the fit actually looks like on sound is off

what the fit actually looks like on

clothing review

TikTok
vertical 9:16
getting ready, with the tech i actually use sound is off

getting ready, with the tech i actually use

tech + grwm

TikTok
vertical 9:16
skin first, then the outfit sound is off

skin first, then the outfit

skincare + fashion

no fake reviews. ever.

if i haven't used it, i won't sell it — which is exactly why people believe me when i do. that's the whole business model, honestly.

hook written before anything is filmed
the first two seconds decide the other twenty-eight. i draft three and shoot the best one.
raws, plus a cut you can post today
vertical 9:16, clean audio, captions burned in or separate — your call.
notes at script stage, not edit stage
cheaper for both of us. i'll ask for them early.
i track what worked and tell you
every post is a test. you get the read-out, not just the file.
‹ Notes···
note to self

the hook is the whole job. write three, shoot the best one, cut the other two without crying about it.

and if a brand doesn't fit — say it fast. everyone's happier xx

brands i've reviewed

products i've used long enough to have an opinion about. every take is my own — paid or not.

Dyson
hair tools
Lumix
cameras
DJI
gimbals & drones
Mazda
cars
COSRX
skincare
Centella
skincare

tell me about the product

send the brief, the deliverables and the timeline. i reply within a day and i'll tell you honestly if i'm the right fit.

sonika tamang — ugc creatortiktok & instagram · vertical video