

content thatstops the scroll
beauty, skincare, fashion & the real-life bits in between. hook in two seconds, never a review i don't mean xx


tiktok analytics, 20 aug 2025 – 19 aug 2026
who's actually watching
69% women, 31% men — and 77% of the audience sits in the 18–34 bracket most beauty and fashion briefs are written for.
the good ones
four pieces i'd show a brand first.
a drive, then wherever it took me
car review
what the fit actually looks like on
clothing review
getting ready, with the tech i actually use
tech + grwm
skin first, then the outfit
skincare + fashion
no fake reviews. ever.
if i haven't used it, i won't sell it — which is exactly why people believe me when i do. that's the whole business model, honestly.
the hook is the whole job. write three, shoot the best one, cut the other two without crying about it.
and if a brand doesn't fit — say it fast. everyone's happier xx